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Clients By Design: A 10-week program helping service-based women build genuine client relationships without exhausting tactics.

 Business growth doesn't require you to become someone else. It requires the right environment and the right system. That's what Clients By Design gives you.

A DIFFERENT WAY TO GROW:

This isn't about networking harder, or a sales programme.

It's about building something smarter.

A relationship-first client growth system - designed for women who want consistent clients through genuine connection, not performance. 


If you want the right clients, at the right time - without having to be everywhere or do everything - this is for you.

This is your personal invitation to join me inside Clients By Design - and to finally build a business that grows through genuine connection, in a way that feels completely like you.


Known.  Trusted.  Referred.  Clients - by design.

What you're tired of:

What Clients By Design gives you:

What Clients By Design gives you:

Posting every day, attending every event, trying every tactic - and still feeling like client growth is inconsistent and exhausting.  

What Clients By Design gives you:

What Clients By Design gives you:

What Clients By Design gives you:

A calm, intentional system for building relationships that generate the right clients consistently - in a way that suits your personality and your schedule. 

The problem:

The solution:

The solution:

You've been told that more visibility, more content and more noise is the answer. For quieter service-based women, it isn't.  

The solution:

The solution:

The solution:

Fewer, deeper relationships. Intentional networking. A structured follow-up system. 30 minutes a day. That's all it takes when you have the right approach. 

Sound familiar?

Maybe you're thinking....

“I hate networking.”  You probably hate the random, performative version  - where you leave wondering what the point was. Clients By Design is a completely different approach. 


“I don’t have time for loads of networking.”  You don't need more rooms. You need a system. One that runs in 30 focused minutes a day, and with your energy, not against it. 


“I’m already showing up - it's just not converting.”  Then the issue isn't effort. It's structure. Presence alone doesn't create income. Positioned relationships do. 


I rely on word of mouth, but it's just not predictable. 

Word of mouth is relationship-led growth - it's just happening by accident instead of design. This programme makes it intentional and consistent.

If nothing changes, where will your business be in 6-12 months?

* Still visible… but without consistent clients?

* Still meeting people… but without the follow-through?

* Still relying on word of mouth to just… happen?

* Still feeling like you should be doing more on social media?


Presence alone doesn't create clients. Intentional, designed relationships do. 

i'm in - this is what i need!

Let's be honest about what's happening:

If you're forcing yourself into strategies that feel completely wrong for you - you're not building a business. You're building burnout. 


Posting every day - or trying to. Saying yes to every event. Swinging between exhaustion and doing nothing at all - and watching clients trickle in when you need them flowing. 

When client attraction depends on constantly doing more, it leaves you overwhelmed and inconsistent.

You quietly question everything. Your expertise. Your decisions. Whether you're even cut out for this. 

You go round in circles, try something new, it doesn't feel right, you pull back - and so nothing changes.

But here's what's actually going on — and what nobody says out loud.

The problem isn't that you're too quiet, too introverted, or not doing enough. But here's the part that needs saying gently - hiding isn't the answer either. 


The right clients won't find you if you're not showing up at all. The message still needs to be sent. The connection still needs to be built.

 

Not because you have to do it their loud, exhausting way - but because genuine relationships, built consistently over time, are what actually bring clients to your door.


The real problem is you don't yet have a system designed to make that feel possible.

THE SOLUTION? A relationship-first system:

Bringing the right clients to you consistently without tactics that feel nothing like you.

One that can work in just 30 minutes a day, in smaller and more intentional spaces, built entirely around your energy, expertise and life.

 

But (and this is important) a system that only works when you show up for it. 


Consistently. 


With patience, and with genuine faith in where you and your business are heading. Because when you stop chasing visibility and start building genuine connections in the right places, everything changes. 


* You create consistent income without burning out. 

* You attract the right clients instead of chasing the wrong ones. 

* And you build a business that works around your energy, your family, and the freedom you started this for.


You don't need to be everywhere.

You need to be intentional.

Why me? I'm not teaching from theory. It's from experience.

I'm like you

As an introvert, I know exactly what it feels like to walk into the big rooms, the loud events, and the oversized communities - and feel invisible. I know what it feels like to leave feeling unseen, unheard, and wondering if maybe business growth just works better for louder people.

That's why I built something different.

My expertise

Since 2018  I've been creating smaller, intentional networking spaces where quieter women can actually be seen, supported and connected - without performing extroversion to belong. I've hosted hundreds of events, had thousands of conversations, and watched women transform the way they show up in business when they finally have the right environment and the right system. 

This isn't a side offer. This isn't the entry-level product before the real upsell.

This is my work. This is my expertise. This is what I care deeply about, and love to do.

I help women build genuine relationships that create clients, opportunities and confidence - because I know firsthand that business growth does not require you to become someone else. It requires the right environment and the right system. That's what I teach. That's why it works.

I'm in - join now

Meet me, Janine Friston, Fbn founder

AWARD-WINNING NETWORKING HOST · BUSINESS MENTOR WOMEN IN BUSINESS CHAMPION

○  8 years hosting networking events and communities - online and in-person

○  Founder of Female Business Network (FBN)

○  Business mentor to service-based women across multiple industries

○  Creator of the RELATE Framework and R.O.O.M. Strateg

○  Author - including the chapter Networking By Design 

○  Co-founder - Female Business Awards

○  Startup and business growth mentor

build your relationship-first client growth system in 10 wks

01: The RELATE framework

01: The RELATE framework

01: The RELATE framework

 A repeatable relationship-building structure that gives you a clear method for every stage - from first connection to trusted referral partner and paying client.

02: The R.O.O.M strategy

01: The RELATE framework

01: The RELATE framework

Your decision-making tool for where to invest your time and energy, so you show up in the right spaces with clarity and confidence, not obligation.

03: Your referral framework

04: The commercial conversation

04: The commercial conversation

A structured approach to building referral relationships intentionally - so the right clients find you through the people who already know and trust you. 

04: The commercial conversation

04: The commercial conversation

04: The commercial conversation

How to recognise when a relationship is ready to move forward, and how to make that transition naturally, without pressure or awkwardness. 

The Clients By Design Daily 30

Your daily practice.

A simple relationship rhythm - built around your energy - that maintains visibility, deepens conversations and opportunity momentum. 

 

10 mins Visibility     |     10 mins Conversation     |     10 mins Momentum

The 10-week journey: first group starts 8th june 2026

Week 1 - Mindset, Alignment & Relationship Foundations

Reframing networking from pressure into purpose, and anchoring relationship-led growth in who you are and how you work. You'll complete a full relationship audit, identify your blockers and define the values that will guide every connection you build from here. 

Week 2 - Strategic Network Mapping & Your R.O.O.M Assessment

Building the right network - not a bigger one. You'll map your relationship ecosystem, identify your priority relationship categories, and complete your R.O.O.M. assessment to decide exactly where your time and energy belongs - and where you can step back without guilt.

Week 3 - Conversations, Trust & Quiet Authority

Having calm, confident conversations that feel natural and position you clearly -across every environment you choose to show up in. You'll learn how to start meaningful conversations, build authority without performance, and create the kind of trust that naturally leads to clients.

Week 4 - Conversations Into Continuity + Your Daily 30

No new teaching, but space to practise, embed and experience lived proof that this works. This is also the week you build and begin your personalised Daily 30 rhythm, applying everything from Week 3 across your chosen platforms and environments.

Week 5 - Nurture, Momentum & The Commercial Conversation

Turning conversations into ongoing relationships, and recognising when opportunities are forming. This week includes your Referral Framework and the Commercial Conversation section: how to recognise buying signals, make natural offers and move from warm relationship to paying client.

Week 6 - Boundaries, Discernment & Network Health

Protecting your energy, time and reputation as your visibility grows. You'll learn to recognise misalignment early, disengage respectfully and invest your energy only where it genuinely matters - including personal boundary statements for networking, collaboration and referral relationships. 

Week 7 - Relationship Reset & Refinement

No new trainings this week, we'll be consolidating your network and strengthening what matters most. You'll refine your ecosystem map, reconnect with dormant but aligned relationships, release what no longer fits and receive coaching support on real-life scenarios from your own business.

Week 8 - Systems, Referrals & Sustainable Client Growth

Making relationship-led client growth repeatable, sustainable and commercially reliable. You'll design your relationship tracking system, your referral system, your weekly rhythm and map your relationship activity directly to income outcomes.

Week 9 - Reflection, Review & Confidence Before Your Final Week

A structured self-assessment across your journey so far: your mindset, network, conversations and systems, identifying where you feel strong and where you'd like support. Submit your review directly to me and I'll respond personally with guidance, answers and next steps across the real-world scenarios that matter most to you: events, DMs, collaborations, referrals and commercial conversations. 

Week 10 - Integration, Identity & Your 90-Day Client Growth Plan

Embedding relationship-led growth so it becomes second nature - and stepping fully into your identity as someone who grows their business through intentional connection. You'll complete your Clients By Design Playbook and leave with a calm, specific 90-day plan for consistent clients.

You’ll Walk Away With three pillars, one coherent system:

Clarity

Consistency

Consistency

 Know exactly where to focus  

  • A defined relationship strategy tied directly to your business & income goals
  • Clear decisions about where to show up and who to prioritise
  • Confidence to be in the right spaces - and step back from the wrong ones 

Consistency

Consistency

Consistency

 Show up without the burnout  

  • A repeatable structure for starting and continuing conversations
  • Follow-up that feels natural, not forced
  • Relationships that stay warm and commercially relevant

Clients

Consistency

Clients

 Conversations that lead somewhere  

  •  A referral system that generates predictable, aligned opportunities
  •  The language to move from warm relationship to paying client 
  • Income that grows from genuine connection, not content volume

the shift:

Move from scattered effort and inconsistent clientsto a system that works.

BEFORE:

–  Showing up inconsistently across too many platforms

–  Unpredictable clients and income

–  Networking without a clear strategy or follow-through

–  Energy spent in the wrong rooms with the wrong people

–  Hoping word of mouth will just happen


AFTER CLIENTS BY DESIGN:

- A clear relationship strategy tied directly to clients and income

- A referral system that generates consistent, aligned opportunities

- Structured follow-up that builds real momentum

- Boundaries that protect your energy as you grow

- 30 minutes a day — and a system that runs itself

is this for you?

Clients By Design is for service-based women who are ready to grow their business by design - not by accident.

THIS IS FOR YOU IF YOU...

✓  Are already in business and want structure, not hype

✓  Want consistent clients without being on social media every day

✓  Prefer calm authority over loud, performative marketing

✓  Are ready to implement a system consistently

✓  Value genuine connection over surface-level visibility

✓  Want word of mouth and referrals to happen intentionally


 THIS ISN'T FOR YOU IF YOU...

×  Are looking for quick fixes or visibility hacks

×  Want to grow purely through social media content

×  Are not yet in business or not ready to implement

×  Want a done-for-you service rather than a system to run yourself

Your Investment: Choose the support that's right for you.

  The programme gives you everything you need to build your client growth system. The Mastermind option gives you the ongoing community, coaching and accountability to make sure it keeps working long after the 10 weeks ends. 

Choose your preferred investment:

Training Vault

Training Vault

Training Vault

The complete 10-week programme of trainings, frameworks, guides & DMs - drip fed weekly so you can watch and take action at your own pace.


£499 - PAY IN FULL

INTRO price - £197 until 31.5.26 (use code VAULT197)


INCLUDED

✓  Full 10-week Clients By Design programme

✓  The RELATE Framework & R.O.O.M. Strategy

✓  Clients By Design Playbook

✓  Commercial Conversation & Referral Framework

✓  Your personalised Daily 30 rhythm


Training access WC 8th June 2026, ongoing access to watch again.

Use code VAULT197 for intro price £197

The Mastermind

Training Vault

Training Vault

The complete 10-week programme of trainings, frameworks, guides & DMs - drip fed weekly from WC 8th June, with structured 1:1 and peer support for 12 months.


£1,997 - PAY IN FULL

6 monthly payments - 6  × £333 Join here

10 monthly payments - 10 × £199.70 Join here


INCLUDED

✓  Full 10-week Clients By Design programme

✓  The RELATE Framework & R.O.O.M. Strategy™

✓  Clients By Design Playbook

✓  12 months networking, co-working , peer support, promo opportunities & 1:1 mentoring

✓  6 x 1:1s for personalised support & guidance

✓  SUCCESS on your terms

I'm in! pay in full £1997

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